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Toshiba - BFS

A photocopier races across the Bonneville salt flats.

Director	Robb Hart
Director of Photography	Robb Hart / Enzo Cezario / Blake Firstman
Editor	Aron Orton
Production Company	AN IDEAL WORLD
VFX/Posthouse	AN IDEAL WORLD
VFX/Animation	Robb Hart / Sharon Diaz
Agency	DGWB
Agency AD	Blake Firstman
Agency EXCD	Jon Gothold
Agency CD	Enzo Cesario

Born as an incredible concept in a poster, this spot evolved into an epic. Robb shot the copier in the parking lot of Toshiba and then Sharon rotoscoped the people out of the stock footage. Bringing everything together and matching grain dirt and film damage was painstaking. It all felt worthwhile when the concept was so strong. This spot has won 3 Telly awards & a Belding bowl,