Mothers - Back to Black

30 sec Spot shot on the RED Epic camera.

An Ideal World worked directly with car-care industry leader Mothers® Polishes, Waxes and Cleaners, to create a television ad campaign where An Ideal World and director Jeff Gordon, wrote, produced, shot and posted two television spots. Doing all this in-house did not mean cutting corners, from shooting on the Epic, the same camera James Cameron and Peter Jackson are using on their latest projects, to finishing on the Flame. Executive Producer Robb Hart’s expertise in production and VFX and An Ideal World’s ability to adapt to their clients changing needs is an epic advantage for marketers and agencies alike. “Involving the marketing teams with the artists who make it all happen, ensures the client that what they agree to on the boards is what there are going to get on the screen.” says Robb Together with location scouts and careful consideration of all the details, their four location shoots in three days completed smoothly and finished beautifully in post. After the shoots wrapped, the 4k footage was imported directly into the Flame – a unique capability not many facilities have – where Flame artist Sharon Diaz and VFX director Robb Hart worked together to make the final picture immaculate. Perhaps the most amazing thing about this project was the schedule. When Mothers came to An Ideal World wanting television spots they needed a very fast turnaround, which meant An Ideal World had to be as efficient as possible to streamline the production process. Incredibly, the first spot was shot on a Monday and aired nationally on ABC the following Sunday during the Indianapolis 500.