Kingston Technology - USB 60

Robb Hart was the Director, DP, Editor, Shake Artist and Flame Artist on this spot. It shows how many ways a USB memory stick can be used in one day.

With a limited budget this spot called for a lot of creative solutions. We shot it on our Sony EX1 XDCAM camera, but to give it a more cinematic look we used a Letuce 35mm Lens adaptor. This allowed Robb to use some treasured Nikon lenses that he has had since his days at Art School in London. Many favors were called in to make this spot. The opening scene was shot in the loft of our neighbor Brian Konoske, Jeff Granbery volunteered to play a cameo as the film Tutor. The blue VW bug is Robb's car, the living room was ours and the extras in the conference room were our clients from Kingston. Compliments must go to Vince Allen who plays the lead. He was wonderful to work with, patient, enthusiastic and very creative.