Lincoln - Cabin in the Woods

The peace of a luxury cabin, so quiet you can hear a leaf drop.

The animation of the leaf at the end was one of Robb's 'crazy ideas', the Y&R creatives loved it and thereafter every spot in this campaign had a unique animated signature. To work out how a leaf should fall, Robb studied leaves falling by dropping them off a wall outside the post house, people arriving for work thought he was a little strange!